A new Bank of Melbourne

From Westpac. What an interesting move.

A message to our Victorian Customers.

This announcement will have no impact on any Westpac customers and their banking with us. There will be no rebranding or closures of Westpac branches or ATMs as a result of this announcement.

This announcement is about an addition to the Westpac Group family of brands. There are currently two regional brands that form part of the Westpac Group – Bank SA in South Australia and St George, which serves as a regional brand in NSW but also has reach in other states.

The Group has now identified an opportunity to offer a regional brand which will operate only in Victoria, the new Bank of Melbourne. Westpac Retail and Business Bank welcomes this new regional alternative in our state.

Westpac will continue to provide our Victorian customers with local banking expertise and the convenience of a national network. Under Westpac Local we’ve brought on hundreds of specialist bankers to meet the banking needs of our personal and business customers.

We will continue to strengthen our presence in Victoria in 2011 by opening and refurbishing branches and Business Banking Centres, adding new ATMs and expanding our team of specialist bankers.

For more information, please contact your local Westpac Bank Manager.