Dr Rienzo here at Western Michigan University, one of my lecturers for Business Computing made an interesting point – well something along the lines of this anyway:
In college your a customer. You want the max amount of return (grades) for the least amount of effort.
The problem is once you graduate, you become the product. You need to have features which make you appealing. and you going to need to market your self.
That’s why your put the effort in now.